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Jim Gregory

Jim Gregory is founder and CEO of CoreBrand, a global brand strategy and communications firm based in New York, New York with offices in Minnetrista, MN, and Los Angeles, CA. With 30 years of experience in advertising and branding, Jim is a leading expert on brand management and credited with developing pioneering and innovative tools for measuring the power of brands and their impact on a corporation's financial performance. Among the tools Jim has developed is the Corporate Branding Index® (CBI) – a research vehicle that has continuously tracked the reputation and financial performance of over 1200 publicly traded companies in 49 industries since 1990. CoreBrand uses the CBI to help clients understand how their brand compares with industry peers and determine how communications can impact corporate reputation and financial performance – including stock price and revenue growth. Jim is a brand council member for both Bristol-Myers Squibb and New York Stock Exchange. He is a frequent speaker on the financial benefits of advertising and brand management for The Wall Street Journal as well as BusinessWeek
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